This privacy policy explains how Bellezza Eterna S.p.A. collects, uses, and protects your information when you use our online platform, participate in our services, or interact with us. We are committed to protecting your privacy and handling your data responsibly, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
We may collect various types of information from and about users of our site and services. This can include information you provide directly to us, such as your name, postal address, contact details, payment information when you make a purchase, and any other information you choose to share when you contact us, create an account, or use interactive features. We also automatically collect certain technical and usage data when you visit our site. This includes information about your device and connection, such as your IP address, browser type, operating system, referring URLs, and information about your activity on our site, such as pages viewed, time spent on pages, and clickstream data.
Information is collected when you voluntarily provide it to us, for instance, by filling out forms on our site, creating an account, placing orders, or communicating with us. Automated collection occurs through technologies like cookies and server logs as you navigate through our site.
We process your personal data based on several legal grounds. Processing may be necessary for the performance of a contract with you, such as processing your orders and providing services you request. We may process data based on your consent, which you can withdraw at any time. We also process data based on our legitimate business interests, provided these interests are not overridden by your data protection rights, such as improving our services, preventing fraud, and marketing purposes. Additionally, we may process data when necessary to comply with a legal obligation.
The information we collect is used for various purposes. This includes providing, operating, and maintaining our services, processing and fulfilling your orders, managing your account, communicating with you, responding to your inquiries, sending you technical notices, updates, security alerts, and support and administrative messages. We also use the information to improve, personalize, and expand our services, understand and analyze how you use our site, develop new products, services, features, and functionality, and for marketing and promotional purposes, where permitted by law or with your consent. We may also use the data for research and analysis, detecting and preventing fraud and other illegal activities, and for compliance with legal obligations.
We may share your information with third parties in certain circumstances. This includes service providers who perform services on our behalf, such as payment processing, order fulfillment, data analysis, marketing, and customer service. These service providers are authorized to use your personal data only as necessary to provide these services to us. We may also disclose your information if required to do so by law or in response to valid requests by public authorities, or to protect and defend our rights, property, or safety, or the rights, property, or safety of others. In the event of a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity.
We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Under applicable data protection laws, you have certain rights regarding your personal data. These rights may include the right to access your personal data, the right to request rectification of inaccurate or incomplete data, the right to request erasure of your data (the "right to be forgotten"), the right to restrict processing of your data, the right to object to processing of your data, the right to data portability, and the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. You also have the right to lodge a complaint with a supervisory authority.
Our site may use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. They are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
Our service is not intended for use by children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.
If you have any questions about this privacy policy or our data practices, you may contact us by post at the following address:
Bellezza Eterna S.p.A.
156 Via Ripamonti, Floor 3
Milan, Lombardy, 20141
Italy